The Leverage the Digital World program now offers three short courses for more digestible learning environments. Please review the dropdown below for more information. For inquiries, contact us today!
All New Program!
Welcome to the digital marketing program developed by Enginuity Entertainment
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The "Leverage the Digital World" professional development course equips attendees with essential skills and strategies to harness the power of digital platforms, enabling them to enhance their online presence, engage with target audiences effectively, and drive business growth in today's rapidly evolving digital landscape.
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Digital marketing literacy is crucial for professionals to stay competitive, as it empowers attendees with the knowledge to navigate online platforms, analyze consumer behaviour, and optimize your online presence to boost brand visibility and drive business success.
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Creating a digital presence is essential as it establishes credibility, allows you to connect with a wider audience, and opens up opportunities for personal or business growth. By building a strong online profile, individuals can showcase their skills, engage with potential clients or employers, and stay competitive in an increasingly digital world. We will discuss how to create your online accounts and begin your digital marketing journey.
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Mastering social media is crucial for anyone looking to expand their influence, build relationships, and drive engagement. It enables agents to connect with target audiences, create compelling content, and leverage platforms for brand visibility. By understanding social media dynamics, users can foster meaningful interactions, increase reach, and achieve even more personal and business goals.
Leverage The Digital World
Make Technology Work For You!
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The Leverage the Digital World bundle features all three courses in one convenient package. The courses were designed to equip attendees with essential skills and strategies to harness the power of digital platforms, enabling them to enhance their online presence, engage with target audiences effectively, and drive business growth in today's rapidly evolving digital landscape.
Discover important terminology to ensure agencies provide you with the most value. Understand social media algorithms and increase your effectiveness in generating more leads. Become a digital marketing expert and level the playing field now!
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Understand terminology of digital media
Understand website design
How to increase your website traffic
How to increase your social media effectiveness
Discover how AI can help your business
Utilizing AI to save money
Discover more revenue streams
Learn how to build your online presence
Master your social media!
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Creating a Digital You
Digital Literacy
Mastering Social Media
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This bundle consists of 18 hours of in-person or virtual learning through lectures and workshops.
Each course spans 6 hours of learning. The morning session revolves around theory and overall knowledge. The afternoon workshop connects theory to application. The goal is for all attendees to leave feeling refreshed, confident, and motivated about their business.
During the learning sessions, intermittent breaks are provided.
We have prepared a workbook for agents to fill out during the lecture. The workbook also contains plans, templates, and exercises for agents to complete during the workshop.
Enginuity Entertainment also has an exercise book (for an additional fee), in which each exercise has been filled out (in point form) to assist agents in beginning their digital journey.
Digital Literacy (Foundations)
Leverage The Digital World
Make Technology Work For You
Creating a Digital You (Foundations)
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This course on creating digital personas teaches attendees how to define their personal brand, select the right online platforms, and craft authentic content that reflects their identity. Participants will also learn how to develop a visual identity, engage effectively with their audience, and manage their digital footprint for privacy and reputation.
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Defining personal branding – Identifying core values, strengths, and goals.
Choosing the right platforms – Selecting social media and digital tools that align with objectives.
Crafting compelling content – Developing consistent and authentic messaging.
Visual identity creation – Designing logos, profiles, and visual elements to enhance your persona.
Building engagement – Strategies to connect and interact with your audience effectively.
Digital footprint management – Maintaining privacy, security, and reputation online.
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Prologue: RECO Advertising Guidelines
Chapter 1: Making a Profile
Chapter 2: Content
Chapter 3: Content Calendar
Chapter 4: Managing Responses
Chapter 5: Tips and Tricks
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This course is a 6-hour learning environment. The morning session is a 3-hour lecture where we discuss theory and overall knowledge. The afternoon 3-hour session features a workshop where we connect theory to application.
Materials provided by Enginuity Entertainment will be a workbook (with fill-in-the-blank sections) for agents to develop take-home notes. These workbooks are included in the course cost.
The workbook will also include plans, templates, and exercises for all attendees to work on during the workshop period.
Upon course completion, a filled-in workbook will be provided to all agents.
Mastering Social Media
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To be updated soon.
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To be updated soon.
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To be updated soon.
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This course is a 6-hour learning environment. The morning session is a 3-hour lecture where we discuss theory and overall knowledge. The afternoon 3-hour session features a workshop where we connect theory to application.
Materials provided by Enginuity Entertainment will be a workbook (with fill-in-the-blank sections) for agents to develop take-home notes. These workbooks are included in the course cost.
The workbook will also include plans, templates, and exercises for all attendees to work on during the workshop period.
Upon course completion, a filled-in workbook will be provided to all agents.
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The Digital Literacy (Foundation) course offers a comprehensive introduction to the essential digital skills needed for personal and professional growth in today’s technology-driven world. Attendees will learn how to effectively navigate the internet, utilize online communication tools, and understand key concepts like digital safety and privacy. Whether you're new to digital tools or looking to strengthen your foundation, this course empowers you to confidently use technology to enhance productivity, stay connected, and adapt to the demands of the modern digital landscape.
Discover important terminology to ensure agencies provide you with the most value. Understand social media algorithms and increase your effectiveness in generating more leads. Become a digital marketing expert and level the playing field by attending this course.
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Understand RECO advertising guidelines - bulletin 5.1 through 5.6
Understanding the various digital marketing tools - Social Media, websites, podcasts, newsletters
Driving increased demands - create compelling advertisements, utilizing analytics to your advantage
Choosing the right platforms – Selecting social media and digital tools that align with objectives.
Crafting compelling content – Developing consistent and authentic messaging.
Why Visual identity creation matters – Impact of colour and design: logos, profiles, that enhance your persona.
Building engagement – Strategies to connect and interact with your audience effectively.
Digital footprint management – Maintaining privacy, security, and reputation online.
Evaluating web providers - Understand the glossary of terms, is your provider meeting basic expectations, when to fire your provider
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Prologue: RECO Advertising Guidelines
Chapter 1: Introduction and Fundamentals
Chapter 2: Digital Marketing
Chapter 3: Social Media
Chapter 4: Websites
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This course is a 6-hour learning environment. The morning session is a 3-hour lecture where we discuss theory and overall knowledge. The afternoon 3-hour session features a workshop where we connect theory to application.
Materials provided by Enginuity Entertainment will be a workbook (with fill-in-the-blank sections) for agents to develop take-home notes. These workbooks are included in the course cost.
The workbook will also include plans, templates, and exercises for all attendees to work on during the workshop period.
Upon course completion, a filled-in workbook will be provided to all agents.
Textbook Coming Soon!
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In development.
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To be determined.
Exercise Book
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The Leverage The Digital World exercise book features the various exercises mentioned throughout the course. Stemming from lead generator guides to creating digital campaigns; each exercise is designed to apply the knowledge from the course content accurately. Develop your skills as a digital marketer. The exercise book is your next step in dominating the business world.
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$10.00 CAD
Sample Book
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To assist REALTORs® begin the exercises, the sample book is an excellent tool. By carefully examining and researching industry data and compiling feedback from our clients, the sample book features point-form answers to every exercise. The sample book is not a substitute for fully completed exercises. This book is a tool to help you get started!
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$10.00 CAD