Science of Marketing

All New Program!

Welcome to the marketing program developed by Enginuity Entertainment.

  • Unlock Your Potential: Introducing Science of Marketing - Your Ultimate Marketing Course!

    Embark on a transformative journey with our cutting-edge course, designed to empower you. Whether you're a seasoned professional or new to the industry, the Science of Marketing provides the tools you need to grow your business and reach new heights.

  • Let's begin your transformation from curious learner to confident expert - Your journey begins with - Marketing to Millions (Foundations).

    The goal for the Marketing to Millions (Foundations) is to provide you with the necessary tools and knowledge in order to effectively market to millions of potential clients.

    In this course, you will be challenged to change your thinking and to consider various new theories. We will discuss many common mistakes and misleading information and put you on a roadmap to success!

  • Uncover the truth of building a brand and understanding the brand is much more than a logo! - Marketing to Millions (Mastering).

    The goal for the Marketing to Millions (Mastering) will challenge your thinking. We will discuss how to make effective brands for your individual client base.

    Every brand is different, so to are the problems and client base. Breaking away from conventional cookie cutter methods, this course is designed to provide valuable information while providing brand specific solutions.

  • Learn how to become your own lead generator! - Lead Generation for Sales Growth

    The Lead Generation for Sales Growth course was created to tackle the common problem in real estate; leads.

    Leads and agencies are difficult to navigate, from duplicated leads to dead leads, this course will teach you how to engage with cold and hot leads. This course is your ticket to understanding how to get more business.

    This course is highly sought after, book now!

The Science of Marketing program now offers three short courses for more digestible learning environments. Please review the dropdown below for more information. For inquiries, contact us today!

Science of Marketing

Explaining how to market to millions.

  • Are you curious about how to become the next top-producing agent? It is no mystery; it just comes down to understanding marketing and how to connect with your audience. Science of Marketing all begins with a plan. The lessons taught will be your step-by-step guide to make that plan. All you need to do is implement the plan, and your sales will reflect your effort. Remember, marketing is not complicated; it just requires patience and practice.

  • Marketing Fundamentals

    Common mistakes and how to avoid them

    Why saying, “I am number 1” doesn’t matter.

    Gaining repeat business

    How to get more leads

    How to convert more leads to sales

    How to maximize profitability

  • Chapter 1: Introduction to Marketing

    Chapter 2: Client Centricity

    Chapter 3: Brand Strategy

    Chapter 4: Marketing Communications

    Chapter 5: Market Segmentation

    Chapter 6: Cycle of Money

  • This bundle consists of 18 hours of in-person or virtual learning through lectures and workshops.

    Each course spans 6 hours of learning. The morning session revolves around theory and overall knowledge. The afternoon workshop connects theory to application. The goal is for all attendees to leave feeling refreshed, confident, and motivated about their business.

    During the learning sessions, intermittent breaks are provided.

    We have prepared a workbook for agents to fill out during the lecture. The workbook also contains plans, templates, and exercises for agents to complete during the workshop.

    Enginuity Entertainment also has an exercise book (for an additional fee), in which each exercise has been filled out (in point form) to assist agents.

    The marketing program is the first step in preparing agents to become self-sufficient marketing experts.

Marketing to Millions (Foundations)

Science of Marketing

Explaining how to market to millions.

Marketing to Millions (Mastering)

  • Delving into the advanced theories of marketing, we will spend a considerable amount of time discussing branding and brand transformation.

    Many people consider that branding is just a logo. This is a very dangerous misconception. Branding is much more than a logo!

    If you wish to continue your journey on becoming a marketing expert, consider the Marketing. toMillions Mastering course. Let's evaluate brands.

    • The changing mindset of clients

    • The changing time of communication and clients

    • Understanding what real client needs are!

    • How to create a brand

    • How to evaluate your brand health

    • How to transform your brand

    • How to maximize profitability and increase time efficiency in your business

  • Chapter 1: Client Centricity

    Chapter 2: Brand Strategy

    Chapter 3: Brand Transformation

    Chapter 4: Market Segmentation

  • This course is a 6-hour learning environment. The morning session is a 3-hour lecture where we discuss theory and overall knowledge. The afternoon 3-hour session features a workshop where we connect theory to application.

    Materials provided by Enginuity Entertainment will be a workbook (with fill-in-the-blank sections) for agents to develop take-home notes. These workbooks are included in the course cost.

    The workbook will also include plans, templates, and exercises for all attendees to work on during the workshop period.

    Upon course completion, a filled-in workbook will be provided to all agents.

Lead Generation for Sales Growth

  • The Lead Generation course offers insights of how to effectively communicate with your target audience.

    Sometimes agents may have excellent skills, a wonderful track record, and glowing testimonials. The problem is, if their client pool is small, it could caused by a lack of people knowing of your services. Another issue could be that advertisements are voicing the wrong message.

    If a lack of new leads is a concern to you, let's begin evaluating advertisements and see if common mistakes may be plaguing your business growth!

    It is a new age of communication. With certain methods of communication decreasing in effectiveness, there are new methods and opportunities, are you seizing them?

    • Discussing common problems in leads

    • The client pyramid and evaluating why certain ads do not work

    • Understanding websites and leads

    • The 4-step approach

    • Discussing leads, what they are and how to engage

    • Building a database for autonomous lead generation

    • Evaluating advertisements and how to fix them

    • Different styles of advertisements

    • How to create advertisements and content

    • CRM and Segmentation Matrix

  • Chapter 1: Introduction and Fundamentals

    Chapter 2: Understanding Clients and Lead Generation

    Chapter 3: Creating and Delivering Advertisements

    Chapter 4: Managing Leads

  • This course is a 6-hour learning environment. The morning session is a 3-hour lecture where we discuss theory and overall knowledge. The afternoon 3-hour session features a workshop where we connect theory to application.

    Materials provided by Enginuity Entertainment will be a workbook (with fill-in-the-blank sections) for agents to develop take-home notes. These workbooks are included in the course cost.

    The workbook will also include plans, templates, and exercises for all attendees to work on during the workshop period.

    Upon course completion, a filled-in workbook will be provided to all agents.

  • Marketing is powerful. The top producing agents are all experts in marketing. In this course, we will review marketing and how it creates your roadmap to success!

    Many people consider that marketing is simply advertising. This is a very dangerous misconception. Rule #1: Marketing is NOT advertising.

    If you wish to begin your journey on becoming a marketing expert, it all starts with our foundation course.

    • Marketing Fundamentals

    • Common mistakes and how to avoid them

    • Understanding secrets of successful agents

    • Understand how to deal with various real estate markets

    • New mindsets for success!

    • Beginning to understand marketing communications (advertising)

    • How to use CRM effectively

    • How to maximize profitability

  • Chapter 1: Introduction and Fundamentals

    Chapter 2: Understanding Client Value

    Chapter 3: Creating Client Value

    Chapter 4: Delivering Client Value

    Chapter 5: Managing Client Value

  • This course is a 6-hour learning environment. The morning session is a 3-hour lecture where we discuss theory and overall knowledge. The afternoon 3-hour session features a workshop where we connect theory to application.

    Materials provided by Enginuity Entertainment will be a workbook (with fill-in-the-blank sections) for agents to develop take-home notes. These workbooks are included in the course cost.

    The workbook will also include plans, templates, and exercises for all attendees to work on during the workshop period.

    Upon course completion, a filled-in workbook will be provided to all agents.

Textbook (in development)

  • In active development.

  • To be determined.

Exercise Book

  • The Science of Marketing exercise book features the various exercises mentioned throughout the course. Each exercise is designed to apply the knowledge from the course content accurately. Develop your skills as a marketing expert. The exercise book is your next step in marketing to millions.

  • $10.00 CAD

Sample Book

  • To assist REALTORs® begin the exercises, the sample book is an excellent tool. By carefully examining and researching industry data and compiling feedback from our clients, the sample book features point-form answers to every exercise. The sample book is not a substitute for fully completed exercises. This book is a tool to help you get started!

  • $10.00 CAD

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